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  • Joint Venture Expert Mike Merz – Joint Venture Brokering
    Terms As Of 03/22/09

    Here are my basic terms and conditions, in a nutshell.

    Most of my Brokering gigs fall under the following
    terms and procedures.

    Right off the bat … if I agree to send out a JVNP
    mailing, or Broker for you in any way … it is with
    the understanding that I will either be the only
    JV Broker employed, or I will have the first shot
    at bringing prospective partners on board.

    The reason … after over 5 years Brokering JVs,
    that I’m forced to make this rule is that it has
    become popular to ‘piggyback’ my JV launches
    … other JV Brokers find out what I’m going to
    announce, and they contact the merchant and
    offer to bring on partners for them.

    Greed gets the better of the merchants, and they
    start handing out referral accounts …

    (Either that, or the merchants … themselves, bring
    on multiple JV Brokers without taking into
    consideration that doing so may greatly dilute the
    JV Broker’s individual efforts.)

    Usually, this does not bother me … as I have no
    fear of competition, but due to the fact that I get
    a lot more work than most of these Brokers … they
    have no problem getting announcements out before
    I do, robbing my long time partners of the exclusive
    nature of my recommendations … and letting every
    Tom, Dick, and Harry on board launches that were
    at one time exclusive.

    If I do find another Broker or 2nd Tier Referrer
    promoting what was supposed to be an exclusive
    launch before our Partners (whether via the JVNP
    mailing or prior to individual 1 on 1 recruitment)
    have a chance to see it  … the merchant will lose
    out on the one on one High Level partner
    recruitment end of the deal … so please be warned.

    That does not mean I’m against allowing 2 Tier
    referrers within the Network I’ve helped create
    through my brokering, but the window of
    opportunity and number of referrals should be
    limited to my downline’s productive partners,
    and not mailed out to general opt in lists
    simply to bring on as many warm bodies as
    possible. It should also be known that my fee
    for sales made by the referral’s of my downline
    is 1% of total sales after negative adjustments.

    OK, with that out of the way …

    Once we agree on the aforementioned, a launch
    strategy, and a time line, the merchant either …

    A) Sets up a unique JV registration page with a
    basic intro & what’s in it for the JV partners and
    their subscribers. An autoresponder form with first
    and last name and email which creates a list of
    my referrals (For ClickBank and Paydotcom run
    campaigns, add an extra field to gather their ID
    for easier identification). Please also include
    my email jvnotify @ gmail.com for instant
    email notification of leads so I have a personal
    record. If you’re using either AWeber or JVListPro,
    simply click ‘My Lists’, choose ‘List Settings’, select
    the list you’ve set up for me in the drop down, and
    find ‘Subscriber Alerts’. Put my name and the
    aforementioned preferred email in the form and
    I’ll receive the notifications for that list. A similar
    option is available in most other popular ARs.

    I also recommend Adrian Ling’s easyClickMate,
    Sid Hale’s Rapid Action Profits, Jeremy Gislason
    & Simon Hodgkinson’s Member Speed
    , aMember Pro,
    Marc Goldman’s GoldbarOne, & Infusionsoft.

    After the first refund period, we take the remaining
    referred sales. My fee is 10% of total sales, low
    ticket. Higher tickets are negotiable. In regards to
    continuity, I usually stay on as long as the program
    runs … though it is negotiable.

    I’ll also need a JV lead in letter to send to both my
    JV Notify Pro partners and those I email one on one.

    B) Sets up a 2nd Tier referral account in my name,
    Mike Merz, and email, im4newbies @ gmail.com, at
    the same rate of referred partner sale commission
    as mentioned earlier … but calculated per sale.

    Please also include my email im4newbies @ gmail.com
    for instant email notification of leads so I have a
    personal record.

    I’d prefer a unique URL off the product site that
    redirects through my 2nd Tier referral URL
    (EX> productsite.com/vipjv.html) to show that
    we’re working together, as opposed to me
    simply racking up 2nd Tier commissions. 😉

    I generally employ either one or both of the
    following methods to bring on partners …

    – A premium joint venture JVNotifyPro.com mailing
    to my list of JV minded partners. Level of experience
    ranges from JV Newbie to Super Affiliate. Rules
    for these mailings are explained in depth in the
    mailing archives @ www.JVNotifyPro.com

    – 1 on 1, individual mailing to my personal list of
    JV partners.

    NOTE – My job is to get your foot in the door and
    help you make the initial connection. Your job is
    to build a rapport with the prospective JV partner
    and nurture the relationship. My service can help
    you gain new relationships of mutual benefit that
    can offer rewards for years to come … but it’s up
    to you to prove yourself worthy of your end of the
    process. Offer no personal interaction and simply
    blast broadcasts every few days … and your
    probably going to leave a lot of money, and potential
    long term relationships, on the table. I’ll do my part
    … if you do yours, I’ve no doubt we’ll have positive
    results. If not … we probably won’t.

    Also … I need to know your launch plan and time line
    (as I’ve got to schedule the JVNP launch, and need
    at least a few weeks to a month notice for that).

    But … I can start one on ones with proven partners
    prior to that.

    Would also help if you could get together a list of
    players you already have on board, and perhaps
    a ‘wish list’ of partners you have no rapport with I
    can start off with.

    I do expect the following follow through from you
    to make things work for both of us.

    – I’m assuming that you have tested all facets of
    your marketing system prior to your request for JV
    Partners … bringing partners in blind just because
    you feel your product is the best thing since sliced
    bread won’t cut it … they want proof, and you’ll have
    to provide it.

    – Give your potential partners ample time to set up
    and schedule their promotions … coming to them a
    week before launch … or even pre launch, is going
    to no doubt dilute the efforts of those that you do
    attract, and the attraction of strong partners outside
    of your inner circle … period.

    – Either identify, yourself, or from my recommendations,
    partners that are known to have performed well in the
    past … do your best to connect with them and establish
    an ongoing dialogue. It is important that you keep your
    known or perceived inner circle informed and motivated
    during the entire pre launch and launch.

    – Select the strong performers that have replied with an
    interest in promoting your launch, but have not yet
    created an account … do it for them. Follow up and
    let them know that you realize they are busy, so you’ve
    taken the liberty of creating an account for them … no
    obligation to promote, simply as a convenience. Remind
    them to look for a confirmation email … if necessary.

    – With all other partners, do not simply rely on occasional
    email broadcasts … report positive news, numbers,
    contest updates, and social proof at timed intervals …
    keep your partners engaged and focused.

    – Your JV Partners are busy folks, and they have a lot
    of things going on that can take them away from focusing
    on your promotion which is why I recommend you make
    your notifications at timed intervals so they are easy to
    follow, include ad copy examples whenever possible,
    append links and log in details in every email … including
    sales notifications. If you have most of the aforementioned
    available via a JV blog or JV area … post the link in every
    email. It is of absolute importance that you make it as
    easy as possible for your JV Partners to follow your
    promotion, stay informed, and have everything at hands
    reach at all times … don’t make them jump through hoops
    to make sales for you. K.I.S.S. works very well, here.

    – Approximately 24 hours into launch, search your stats
    for the known strong performers that have zero or little
    activity in their account … follow up with a ‘I’m concerned
    that you’re not receiving the JV notifications …’ email,
    reminding them that you’re following up with them,
    personally, because you want to make sure they have
    everything they need to make sales.

    – If the aforementioned mentions that they don’t think
    they’ll be able to promote during the launch due to
    prior commitments … or any other reason short of
    them not wanting to promote your product, tell them
    to name a date in the future and you’ll set up a special
    launch just for their list.

    – Be clear from the get go when affiliates will be paid for
    their promotions.

    It is expected that you will do your part as a merchant
    or JV/Affiliate /Launch Manager to follow through on
    the aforementioned … 100%. Failure to do so may
    cause results to be less than optimal, and possibly dismiss
    the likelihood that I’ll agree to work with you in the future.

    So … please take the aforementioned VERY seriously.

    Also … regardless of how good my reputation is, there is
    no guarantee working with me will result in a successful
    launch. Usually, yes … and even when it does not go well,
    it’s rarely my fault. But I’m not >Gasp!< perfect.

    Which is why I’m one of the few JV Brokers that does
    not ask for an upfront fee or retainer of any kind … I don’t
    make money unless you do, period. I have that kind of
    confidence … I’ve been able to make a great living for over
    5 years working solely on performance. I’m proud of that. 😉

    Best,

    Mike Merz
    http://www.jvnotifypro.com
    jvnotify @ gmail.com
    1-732-921-3100
    1-732-993-6225

    Let’s Stay Connected …
    Twitter – http://twitter.com/jvnotifypro
    Face Book – http://profile.to/mikemerz/
    Myspace – http://www.myspace.com/jvnotifypro



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